International Journal of Education and Management Studies

Ajay Singh ¹, Soniya ¹

Affiliations
1 Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar, Haryana, IN

Abstract

The usage of internet is increasing rapidly among School aged children and adolescents. The whole world is connected with each other through digital technologies. Now internet has become important domain to connect the whole world. The user friendly nature of electronic gazettes has created revolution in the area of internet and social networking and it has become a preferred domain to share knowledge. Academicians and corporate world also get knowledge from such mediums regarding their discipline. It is being observed that school aged children and teenagers spent significant amount of time in surfing internet for their entertainment but it may adversely affects their academic performance. Adolescents use internet to connect with others and use social media tools, but frequency of misuse of this method is very high whereas knowledge enhancement with this method is quite low. India is also impacted by this rapid growing technology in the field of internet. Transformation of knowledge has become so easy and swift by the use of internet. In the last couple of years, decreasing cost of internet is also main reason in the wake of increasing trend of internet. Many bad aspects are also emerged with this usage of internet. In conceptualizing the advantages and disadvantages of the internet usage, it is blessing as well as curse for mankind. Therefore, the present paper is an attempt to sensitize the people about the ill-effects of internet usage and its benefits for the society.

Keywords

Internet Usage, Technologies, Society.

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Ajay Singh ¹, Soniya ¹

Affiliations
1 Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar, Haryana, IN

Abstract

We are living in 21 st century. This is the era of Whatsapp, Facebook, twitter, etc. Usually people stay connected with one another through these domains. While using these applications to chat with one another people share their photos, videos etc. They share their views regarding quality and prices of many brands. These activities have a great impact on consumer purchasing decision making. At the same time, while people talk or share photos etc. There are many sites which advertise regarding producer's new arrivals and discounts offer on their products. To some extent it determines the consumer likings towards a brand/product and results in buying that product. The present study is designed to explore the dynamics behind this buying process. People become aware about the fashion trends. A sample of 150 university going students were recruited for the study and they were informed about the study and data was gathered from them. Considering the current scenario social media is affecting the life of people to a very significant level and convincing them to buy a particular product. This needs to be investigated with some empirical evidences. After conducting the research .It was found that social media has a great influence on buying behavior of students. Students share their experiences regarding the use of social media for their purchasing decisions.

Keywords

Social Media, Buying Behavior, University Students.

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